Let's say someone very important to you is in danger. Their time is running out, but they just won't listen when you try to warn them.
You hack into their social media to gather intel, but you just can't leave well enough alone. You hijack all their stuff and then brag about it, because that's just who you are.
Now this person you're trying to help hates you, and rightfully so. Every time you try to talk to them, you just make things worse.
They discover things being done to them by their hidden oppressors. They blame you.
You know they have a guardian angel, a protector, but they get scared of him and lock him away. The worst part is, it's partly your fault.
Now this person is doubly vulnerable. You could try to tell the world what you know, but nobody would listen.
What if the person you care about is connected to a certain notorious cartoon, and its history is tied to an old alternate reality game? What if that cartoon is about to have a re-release for its tenth anniversary?
What if you need help, but don't know who to ask? What if you need the kind of people who are inquisitive, clever, and resourceful enough to uncover the nefarious actions of a cult?
What if you could make a "game" of your own and give people just enough clues and keys to make them interested? Maybe they could start to uncover the truth about the cartoon and its creator themselves.
What if the cartoon was about to have a revival and you could hack into its channel? Wouldn't hijacking a 10 year-old ARG and all its related social media be useful?